Professional hair care
Italian women are renowned for their style, which extends to the care given to their hair. Discover Alfaparf hair products, solutions straight from Milan, the fashion capital of the world. The brand was created in 1980 by Roberto Franchina who decided to invest in quality products with professional results.
Serving all hair types, Alfaparf products are tested before they arrive in your bathroom to guarantee impeccable quality. It is not for nothing that Alfaparf products are number one in hair salons throughout the world. Alfaparf is a clever mix of experience, creativity...and a good dose of Italy!